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Hi! I'm Jen

 

I help businesses find new ways to grow, faster and better, through brand, innovation, strategy and business design 

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My approach and thinking is a combination of agile innovation process and design thinking

We are experiencing accelerated behaviour shift and the world around us is changing rapidly. 

 

As an experienced business strategist, I believe we need guiding principles in the way we solve complex and messy problems imaginatively - sometimes, entirely new.  

 

Agile innovation process and design is an approach using Design Thinking principles and applying them through rapid iterative sprints, testing and learning from the results with a build-measure-learn mentality.

 

APPROACH

Spica Strategy adopts the Design Thinking approach to problem solving, strategy and business design.

HOW I CAN HELP

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GROWTH:

CAPTURE BUSINESS

VALUE AND GROWTH

Help turn your good ideas into profit-generating ones and find the path to growth

Brand Strategy
 

 

Growth Marketing

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INNOVATION:

 

CREATE EXPERIENCES 

CUSTOMERS VALUE

Be part of your product & marketing team to build a new product, service and experience concept

Ideation Workshop
 

 

Design Sprint

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STRATEGY:
 

DEFINE CUSTOMER PROPOSITIONS AND MODELS

Supporting your innovation and strategy team to find opportunities and define an action plan

Problem Framing
 

 

Business Proposition Design

 

ABOUT

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Jen Jeng

Owner and Strategist

For more than 15 years, I have been leading and developing innovative customer propositions, driving organisational change and building brand experiences that have delivered tens of millions of pounds of business growth internationally. 

I'm fluent in Mandarin Chinese and my expertise is in innovation, business design, brand and marketing and I specialise in the Food & Drink, Health & Beauty and Retail sectors. 

Previously, I was a senior Strategy and Programme Manager at several blue-chip UK retail companies for 10 years. Later on, I led brand and innovation strategy at brand experiential agencies. Hence, I bring a unique combination of multinational corporate business strategy detail and rigour and the creativity and innovative spirit of agencies.  

Connect with me on LinkedIn and let's chat!  I would love to help if I can.

 

I have worked and delivered projects for 

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Agencies I have worked at

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Momentum Worldwide

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Zeta Global

Nteractive Consulting

Let's chat.

If you think we can work together, let's have a call. Please drop me a note here.   If it's not a good fit, I might know someone who could help. 

 

Alternatively, you can find me on LinkedIn.

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