My approach and thinking is a combination of agile innovation process and design thinking
We are experiencing accelerated behaviour shift and the world around us is changing rapidly.
As an experienced business strategist, I believe we need guiding principles in the way we solve complex and messy problems imaginatively - sometimes, entirely new.
Agile innovation process and design is an approach using Design Thinking principles and applying them through rapid iterative sprints, testing and learning from the results with a build-measure-learn mentality.
HOW I CAN HELP
Owner and Strategist
For more than 15 years, I have been leading and developing innovative customer propositions, driving organisational change and building brand experiences that have delivered tens of millions of pounds of business growth internationally.
I'm fluent in Mandarin Chinese and my expertise is in innovation, business design, brand and marketing and I specialise in the Food & Drink, Health & Beauty and Retail sectors.
Previously, I was a senior Strategy and Programme Manager at several blue-chip UK retail companies for 10 years. Later on, I led brand and innovation strategy at brand experiential agencies. Hence, I bring a unique combination of multinational corporate business strategy detail and rigour and the creativity and innovative spirit of agencies.
Connect with me on LinkedIn and let's chat! I would love to help if I can.
I have worked and delivered projects for
Agencies I have worked at