RENOWNED BRITISH DEPARTMENT STORE CHAIN

Design a new value proposition and business model to grow an existing category

RENOWNED BRITISH DEPARTMENT STORE CHAIN

The department store was keen to leverage the CRM platform to provide personalised services and to grow the Womenswear Category.

We collaborated with the Strategy, Digital and Retail Operations Teams and developed the target audience persona, reviewed competitors landscape and defined a solution that best fit the brand.

We created a low-fidelity prototype of the Personal Styling App for pitching to senior management.

RESULT:
> Used the Business Model Canvas to develop the business plan
> Developed a blue print for a "phygital" Womenswear Personal Styling Service allowing partners to personalised customer services and provided background for the next version of the Partner's App to streamline store staff workflow
> Develop the pitch to the senior Retail Operations Team for funding